Every November, Maine Children's Trust engages in public awareness activities for this campaign to educate parents, providers and community members about
the Period of PURPLE Crying, an abusive head trauma prevention effort. Each purple item serves as a warm gift and a vital reminder about the Period of PURPLE Crying, an initiative designed to educate parents about normal infant crying phases and preventing abusive head trauma.
In the Period of PURPLE Crying, the letters in PURPLE stand for:
- Peak Crying: A baby may cry more each week, the most in month two, then less in months three through five
- Unexpected: Crying and come and go, without a specific reason
- Resists Soothing: A baby may not stop crying, no matter what the parent or caregiver tries
- Pain-Like Face: A crying baby may look like they are in pain, even when they are not
- Long Lasting: Crying can last as much as five hours a day, or more
- Evening: A baby may cry more in the late afternoon and evening
Many organizations and knitters across Maine participate in the Click for Babies Campaign, helping to spread the word about the Period of PURPLE Crying. You can make a direct impact by crafting
purple baby hats, washcloths, blankets, and booties from August 15th to October 30th. These items will be shared with families at FREE playgroups, community baby showers, and educational events held at by
a local Maine Prevention Council. Each purple item serves as a warm gift and a vital reminder about the Period of PURPLE Crying.
Craft: Knit or crochet a baby item (of any size) using soft, washable purple yarn.
Donate: From
August 15th to October 30th mail or drop off finished items to MCT at 56 Leighton Rd., Augusta, ME 04086 on
Mondays or Tuesdays between 8:00 AM and 3:00 PM.
Contact: Reach out to
info@mechildrenstrust.org or call 207-623-5120 with any questions. For more information visit
www.mechildrenstrust.org.
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